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(LOS ANGELES)... Doug Rugg, owner and founder of The Original BALLBAG™ Company, recently announced efforts to produce a limited edition "e;A Midsummer Night's Magic"e; Weekend BALLBAG package in support of the Magic Johnson Foundation's charity weekend benefiting the Taylor Michaels Scholarship Program.

According to Rugg, only 1000 limited edition "e;A Midsummer Night's Magic"e; Weekend BALLBAG™ packages will be available. The package contains 3 items including: A regulation size indoor/outdoor synthetic leather basketball with an embossed foil event weekend logo, the BALLBAG™ constructed with black nylon and pebble grain that gives the bag a basketball look and a sports water bottle. The package is valued at $65 but will be available to "e;A Midsummer Night's"e; Weekend fans for a minimum donation of $50. From the funds raised, 50 percent of all proceeds will be donated to the Magic Johnson Foundation.

The Original BALLBAG™ was created in 1997 and quickly became one of the hottest new sports items in the country. Doug Rugg had the vision of creating The Original BALLBAG™ after a childhood experience of falling off of his bike while trying to carry a basketball. The main focus of the BALLBAG is functionality and safety. It has an adjustable1 inch nylon reflective woven webbing shoulder strap (for nightime safety), for hands free carrying of the basketball, hooks and clips to attach to bicycles, belt loops or inside a car and two pockets for carrying water bottles, cell phones and other personal items. Some of The Original BALLBAG™ clients include the NBAR, WNBAR, Tommy HilfigerR, McDonald'sR, US water polo team and US Olympics among others. The BALLBAG™ is available in styles to fit many sports including basketball, football, volleyball, soccer and water polo.

The Magic Johnson Foundation will host it's 17th Annual "e;A Midsummer Night's Magic"e; Weekend August 8-11, 2002. It kicks off with Magic's Comedy Slam Friday, August 9th at the Dorothy Chandler Pavilion featuring today's hottest comedians. The magic continues August 10th as the back lot of Sony Studios is transformed into the streets of New Orleans for the Mardi Gras Gala with live performances by The Whispers, multiple GrammyR nominee India.Arie, and Magic Johnson Music/MCA recording artists Avant and Yasmeen among others. Finally, on Sunday August 11th, celebrity ballers and popular professional superstars Allen Iverson, Darius Miles, Jalen Rose, Steve Francis and other all-stars hoop it up and slam dunk in Magic's Celebrity and All Star Charity Games at STAPLES CenterR. It's all about education for a worthy cause. The Magic Johnson Foundation's Taylor Michaels Scholarship Program is helping over 100 young people go to college to gain a higher education.

For more information about The Original BALLBAG™ Company call 1-866-90-BALLBAG (1-866-902-2554 toll free) or visit Please contact the Magic Johnson Foundation for information about the Taylor Michaels Scholarship Program and "e;A Midsummer Night's Magic"e; Weekend at 310-246-4400

© 2005 The Original BALLBAG. All Rights Reserved.