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Home > Press Release > NBA launches NBA KIDS Line at Toy Wishes Holiday Preview
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--New Line of Children’s Products
and Apparel Unveiled Just In Time for the Holidays-- |
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 NEW
YORK (Oct 6, 2005) -The National Basketball Association announced
the launch of NBA Kids, a new line of league and team merchandise
geared towards the NBA's global audience of young fans, today at the
Toy Wishes Holiday Preview show at the Jacob Javits Convention Center.
The new collection features a wide variety of products including toys,
games, plush, apparel, accessories, bags, sporting goods, stationary
and calendars perfect for any baby, child or tween.Some of the hottest new items in the NBA Kids line include:
· Superstars of the NBA Portable Video Discs Volumes 1 &
2 (from Hasbro:VideoNow)
· NBA Youth Portable Backboard System (from Spalding)
· NBA Match 'Em Up™ (from Mascotopia)
· NBA Basketball Mobile ™ (from Mascotopia)
· NBA Kids Underwear and Loungewear (from UNK)
· NBA Kids Apparel (from Outerstuff (Reebok Kids))
· NBA Booties (from For Bare Feet)
· NBA Team Mesh Sacks (from ABI)
· NBA Jersey Backpack, NBA BallBag and NBA Transporter (from
The Original BallBag Company)
· NBA Infant Products (from Haddad)
· NBA UNO®, the New York Knicks Legends Edition (from
Sababa Toys)  The
entire NBA Kids line will be available for purchase starting this
holiday season at the world’s only NBA Store on Fifth Avenue
in New York City, on NBAStore.com, and at additional retailers across
the country. Most items are available in a choice of your favorite
NBA team or league logo.
"e;You are never too young to support your favorite NBA team.
With NBA Kids, our youngest fans, and their parents, now have a
wider array of great new high quality products, toys and apparel
to choose from,” said Stacey Kerr, Director, Interactive &
Electronic Games, NBA. "e;Kids love the NBA and our new NBA Kids
line is another way the league is committed to producing only the
best products for our young fans."e; The NBA has become the most popular sport among young fans, according
to recent surveys which found:
· More kids (75 percent) ages 7-11, are fans of the NBA than
any other sport (ESPN Kids Sports Poll)
· The three most popular athletes among kids are NBA players
(ESPN Kids Sports Poll) About the NBA:
The NBA is one of the most popular sports properties in the licensing
world, with league and team merchandise including apparel, sporting
goods, electronic games, trading cards, videos, and much more appealing
to fans around the world. .The league has over 200 licensees making
NBA products that are promoted and sold in more than 100,000 stores
in 100 countries on six continents including the world's only NBA
Store, on Fifth Avenue in New York City, and NBA Store.com # # #
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© 2005 The Original BALLBAG. All Rights
Reserved. |
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