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--New Line of Children’s Products and Apparel Unveiled Just In Time for the Holidays--
 
NEW YORK (Oct 6, 2005) -The National Basketball Association announced the launch of NBA Kids, a new line of league and team merchandise geared towards the NBA's global audience of young fans, today at the Toy Wishes Holiday Preview show at the Jacob Javits Convention Center. The new collection features a wide variety of products including toys, games, plush, apparel, accessories, bags, sporting goods, stationary and calendars perfect for any baby, child or tween.

Some of the hottest new items in the NBA Kids line include:
· Superstars of the NBA Portable Video Discs Volumes 1 & 2 (from Hasbro:VideoNow)
· NBA Youth Portable Backboard System (from Spalding)
· NBA Match 'Em Up™ (from Mascotopia)
· NBA Basketball Mobile ™ (from Mascotopia)
· NBA Kids Underwear and Loungewear (from UNK)
· NBA Kids Apparel (from Outerstuff (Reebok Kids))
· NBA Booties (from For Bare Feet)
· NBA Team Mesh Sacks (from ABI)
· NBA Jersey Backpack, NBA BallBag and NBA Transporter (from The Original BallBag Company)
· NBA Infant Products (from Haddad)
· NBA UNO®, the New York Knicks Legends Edition (from Sababa Toys)

The entire NBA Kids line will be available for purchase starting this holiday season at the world’s only NBA Store on Fifth Avenue in New York City, on NBAStore.com, and at additional retailers across the country. Most items are available in a choice of your favorite NBA team or league logo.

"e;You are never too young to support your favorite NBA team. With NBA Kids, our youngest fans, and their parents, now have a wider array of great new high quality products, toys and apparel to choose from,” said Stacey Kerr, Director, Interactive & Electronic Games, NBA. "e;Kids love the NBA and our new NBA Kids line is another way the league is committed to producing only the best products for our young fans."e;

The NBA has become the most popular sport among young fans, according to recent surveys which found:
· More kids (75 percent) ages 7-11, are fans of the NBA than any other sport (ESPN Kids Sports Poll)
· The three most popular athletes among kids are NBA players (ESPN Kids Sports Poll)

About the NBA:
The NBA is one of the most popular sports properties in the licensing world, with league and team merchandise including apparel, sporting goods, electronic games, trading cards, videos, and much more appealing to fans around the world. .The league has over 200 licensees making NBA products that are promoted and sold in more than 100,000 stores in 100 countries on six continents including the world's only NBA Store, on Fifth Avenue in New York City, and NBA Store.com

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